“Adopt vintage” CAMPAIGN

For this brief, I immediately knew I wanted to build a campaign related to rescue dogs in some capacity. After searching many different potential clients I came across MUTTVILLE, a senior dog rescue based out of San Francisco, CA and instantly fell in love. The idea that older dogs are often the first to be put down when shelters run out of space absoutely breaks my heart. They deserve so much more in their golden years!

I came up with the tagline “We’re Not Old, We’re Vintage!” and chose to primarily target children as the main demographic since they’re often the ones asking parents for the first family pet. I also incorporated custom “mod” icons that fit in with the vintage theme and would also appeal to kids. I created this campaign in hopes to raise awareness and help the public in general to view senior dogs in a different light. After all, who doesn’t love a great, vintage find?