wicked good brews

The brief was to create a seasonal series of beers for a fictional Maine brewery, Wicked Good Brews. For those of you who might not be familiar, everything in Maine is “wicked.” Wicked hot, wicked hard, wicked scary...you get the idea. The beer names are a play off the local “Mainah” accent which I find incredibly endearing. I chose to design with simple geometric shapes to maintain repetition across the series and use of color to indicate the different seasons. The logo is simple and clean with a small nod to Maine’s heavy winter season represented by two “skis” in the center.

“Wicked Good Brews. The way beer should be.”