cyclewave WEBSITE

CycleWave is a new bike share company based in Montauk, NY. The brief was to create a desktop site that inspires people of all ages to grab a bike and “Cycle around Montauk” as their primary means of transportation. The demographic was focused on tourists and vacationers since Montauk’s population swells in the Summer and early Fall; prime biking season. I wanted the site to feel light and airy, and the color palette “beachy” without the use of traditional blue colors.